The opportunity: Building your AI workforce

The challenge

Eighteen months ago, Network Sunday our marketing services business faced a common challenge: creating more content for more channels without adding team members. Through experimentation and careful selection of AI tools, we completely rebuilt our marketing operations and became 'AI First'. The outcomes exceeded our expectations - content production became four times faster while costs decreased by as much as 75% for some processes. Most importantly, content quality improved, leading to higher client satisfaction.

Market developments

Recent research confirms:

• AI adoption has increased to 72% in 2024, according to McKinsey
• 90% of major companies are increasing AI investment
• 94% of business leaders see AI as essential for success by 2029
• 78% of marketing teams plan to use AI for at least 25% of tasks by 2025
• Marketing and sales teams have shown the strongest growth in implementation

Within 2-3 years, we expect every knowledge worker employed by an 'AI First' organisation to have their own AI workforce automating as much as 50% of what was traditionally completed manually.

The Impact

Organisations who are embedding AI into their workflows are already experiencing:

• Content production speed increasing by 300%
• Content creation costs reducing by 50%
• Time savings of 11 hours per week per team member
• More time for strategic planning and creative work
• Higher team satisfaction and improved outputs

A new approach to work

Success with AI is about creating a system that combines artificial and human intelligence effectively. This requires:

• Clear processes for collecting and organising information
• Systematic approaches to implementation
• Regular capture of internal expertise
• Consistent methods for quality control
• A change in mindset towards delegating work to AI

Building your AI workforce

We will teach you how to build two distinct AI workers (lots of them!):

AI assistants: Your tactical team

These handle specific, repeatable tasks such as:

• Writing social media posts
• Creating email sequences
• Producing blog articles
• Writing up interviews
• Checking content compliance

AI assistants work best with clear inputs and outputs, using templates and style guides as their foundation.

AI consultants: Your strategic partners

These support more complex projects requiring large amounts of data to:

• Planning campaigns
• Developing new products
• Analysing market research
• Building strategic content

AI consultants benefit from transcripts from strategy session recordings, SME interviews, market analysis and content your organisation has built up to date. You communicate with your AI Consultants in the same way you would a human consultant you would have paid much much more money to!

Making the transition

The change to AI First working can be fast but there is mindset shift required towards collecting and organising data and also developing a culture of experimentation.

By taking the CogniScale.pro course you will:

• Complete projects 4X faster due to AI augmentation throughout the process
• Maintain consistent if not, better quality than before
• Reduce production costs, less reliance on agencies
• Free up time for strategic work - complete all the projects you have in mind

This isn't about reducing human input - it's about working collaboratively with AI to FREE UP time for you to be more creative, valuable and successful.

What to expect from your CogniScale programme

In the following lessons, you'll learn how to PLAN BUILD and SCALE your AI workforce, applying the CogniScale methodology to your own content workflows. We'll talk you through the tools and how to use them, how to collect the necessary data to build your workers and work with them every day, all the time.

Please start by completing the worksheet below to identify where AI can help your team most effectively. Remember, each content task you identify is an opportunity to apply these methods.