Discover how an impromptu experiment in Ibiza evolved into a proven methodology for building AI-powered marketing teams. This comprehensive case study reveals our 18-month journey of discovery and development, including:

• How we developed the concept of AI workers - 'assistants' for repeatable tasks and 'consultants' for strategic projects
• The frameworks and systems we created to manage an AI workforce at scale
• Real examples of transforming 3-month projects into 2-week deliverables
• Practical lessons from training enterprise teams to achieve 300% productivity gains

Whether you lead a marketing team or want to future-proof your career, this story provides a practical roadmap for building and scaling AI capabilities in your organisation. Learn how we shifted from relying on external writers to managing all content production in-house, and how you can achieve the same transformation.