In March 2023, a holiday experiment in Ibiza sparked a revolution in how we approach marketing. This case study reveals our complete journey from first testing Claude AI with a single interview transcript to building a systematic approach that's now helping marketing teams achieve 300% productivity gains.

Learn how we:

• Developed the concept of AI workers for marketing teams
• Reduced content creation time by 75% while improving quality
• Transformed 3-month projects into 2-week deliverables
• Built a repeatable methodology for AI transformation

Whether you're just starting with AI or looking to scale your existing efforts, this story offers practical insights and proven approaches from our real-world experience building an AI-first marketing operation.